About Joanne Schell

My mission is to help people, through behavioral science, build personalized habits and practices that empower each unique individual to achieve and maintain the healthiest version of themselves.

I have always been little. Small. About 5 feet tall. I was blessed with a voice for singing and I spent most of my time in grade school at choir and drama practice. My petite stature opened the door for lots of bullying and typical high school torture. I was thrown in trashcans, picked up without consent, and used to feel swallowed up by the crowded hallways.

I had always felt weak. And slow. And uncoordinated. I never excelled at sports as a kid (other than skiing which is still a life-long love), so when gym class would come, I would purposely walk the mile run test, fake my period to get out of swimming, and shuffle on the sidelines in group sports.
My saving grace at the time was that my metabolism was like a race car. Every night I’d eat an Entenmann's Crumb Top Donut with a big glass of orange juice. Once a week I’d hit Friendly’s and grab an apple pie sundae, and I would stay “skinny.”

Things remained that way until my mid 30s. While my other mom friends were ordering light shrimp salad, I would order a grilled cheese off the kids’ menu. And while I was still able to stay slim after having my twins, I began to feel run down, sick, lethargic, and just plain off. I was thin, but not at all healthy!

While I was home raising twins (who are now 21) and realized how crappy I was feeling, I discovered the gym. I went there for relief from my symptoms, and quite honestly, from my boys. The day care center at the gym allowed for 2.5 hours of exercise and boy did I take advantage. I went from jogging on the treadmill to training for triathlons all in the course of about two years. I worked with a swim coach and eventually a series of personal trainers to help me learn strength work. This time in fitness changed my life. I felt stronger, more confident, and more capable than ever.

As my thirties rolled on, however, I noticed that my old diet of French fries and burgers was not cutting it. Not only was I gaining weight, but I wasn’t performing my best at the gym or on the racecourse. I started gaining awareness to the critical role of nutrition. Slowly, I introduced handfuls of vegetables into my diet. I reduced my intake of process foods, and I became obsessed with how much better I felt.

For the next 20 years I worked with nutritionists, dieticians, and personal trainers. I read books on habit change, the psychology of personal growth, diet fads and exercise programs. The truly lasting change I experienced lit a fire in me that continued to burn, resulting in a new calling and mission for my life.
My husband Chris and split our time between three areas: Philadelphia, where we were born and raised, the New Jersey shore and Steamboat Springs Colorado. I am fortunate that he shares in my love of the outdoors, and we play golf, hike, bike and ski wherever and whenever we can.

I have a master’s degree in public administration with a concentration in organizational change and behavior dynamics. I am a Precision Nutrition Master’s Certified Nutrition Coach. I was recently certified by Girls Gone Strong as a nutrition and fitness educator specifically geared to women.

My habits: Every day, I have anchor meals of the same breakfast, lunch and afternoon snack. These help me reset daily and fuel me properly for the energy that my life requires. I am a huge fan of planned indulgences and my go-to indulgence is a fried chicken sandwich on Thursdays. I lift weights three times a week, and walk at least 10,000 steps per day, with the purpose of being a better golfer and skier. My newest passion is for mountain skinning. Try it! At 48 I have NEVER felt better. I move my body, I enjoy foods I love, and I’m HAPPY.